| 对企业集团产品战略的认识和思考 |
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| 引用本文： | 温承革.对企业集团产品战略的认识和思考[J].苏州城市建设环境保护学院学报,2002(2). |
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| 作者姓名： | 温承革 |
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| 作者单位： | 苏州科技学院城市管理系 江苏苏州215011 |
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| 摘 要： | 文章认为在我国加入WTO和全球化竞争的背景下,我国企业应重新审视以价格战为主的过度竞争策略,并由此导致可持续发展的动力不足。当今以可持续发展为主题的新的企业战略思想应为我国企业所借鉴和利用,从而在全球化竞争中,追求可持续发展和企业价值的不断提升。
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| 关 键 词： | 企业集团 产品战略 核心能力 |
A Discussion on the Production Strategy of Enterprise Groups |
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| WEN Cheng-ge.A Discussion on the Production Strategy of Enterprise Groups[J].Journal of Suzhou Institute of Urban Construction and Environmental Protection(Social Science),2002(2). |
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| Authors: | WEN Cheng-ge |
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| Abstract: | With China's entry into WTO and global competition,the paper points out that our en-terprises should re-examine the strategy of price competition resulting in the lack of sustainable development power.The author indicates that China's enterprises should establish and carry out the sustainable development strategy so as to seek their own promotion. |
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| Keywords: | enterprise group production strategy core competition |
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