| 我国三大家电产业集群品牌建设现状分析 |
| |
| 引用本文： | 孙莉莉,韩福荣.我国三大家电产业集群品牌建设现状分析[J].北京工业大学学报(社会科学版),2007,7(3):33-36. |
| |
| 作者姓名： | 孙莉莉 韩福荣 |
| |
| 作者单位： | 北京工业大学,经济与管理学院,北京100022;北京工业大学,经济与管理学院,北京100022 |
| |
| 摘 要： | 以集群自身建设状况为视角，借助相关理论分析了由山东青岛、广东顺德、江苏慈溪组成的我国家电行业三大产业集群的发展模式和体制，探讨了三大产业集群品牌各具特色的原因，指出品牌发展与地区产业集群息息相关。
|
| 关 键 词： | 产业集群 品牌 集群模式 |
| 文章编号： | 1671-0398（2007）03-0033-04 |
| 修稿时间： | 2006-09-13 |
The Study of Brand Construction About the Three Household-electric Equipments Cluster in China |
| |
| SUN Li-li,HAN Fu-rong.The Study of Brand Construction About the Three Household-electric Equipments Cluster in China[J].Journal of Beijing Polytechnic University(Social Sciences Edition),2007,7(3):33-36. |
| |
| Authors: | SUN Li-li HAN Fu-rong |
| |
| Institution: | College of Economics and Management, Beijing University of Technology, Beijing 100022, China |
| |
| Abstract: | At present,there are three household-electric equipments cluster including Qingdao in Shandong province,Shunde in Guangdong province and Cixi in Zhejiang province,but it was very different on brands quantifies and dimensions among them.This paper explores the deep reasons about that from the perspective of industry clusters construction themselves, analyzed the patterns and systems of the three clusters.Pointed out regional brand construction are closely correlated with the industry cluster. |
| |
| Keywords: | industry cluster brand cluster pattern |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
