大规模定制环境下定制产品与标准产品的定价与库存协调研究

研究了大规模定制环境下需求不确定、对价格敏感且可替代情况下的定制产品定价与标准产品库存量的协调问题.分析比较了在集成供应链情况下和在以大规模定制商为主导的供应链中的定价和库存策略,并提出一种基于收益共享的回购合约.研究结果表明,在以大规模定制商为主导的供应链中,定制产品的价格低于集成供应链情况下的价格,标准产品的库存低于集成供应链情况下的库存,供应链的整体利润要小于集成供应链的利润,基于收益共享的回购合约能够有效地协调大规模定制供应链.

Research on Coordination of Pricing and Inventory Strategies in Mass Customization

This paper analyzes the pricing and inventory coordination problems in mass customization supply chains with uncertain, price-dependent and substitutable demands.The manufacturer produces two kinds of products, i.e.custom products and common products.Common products are sold by a retailer, and custom products are directly provided by the manufacturer according to customers'orders.We analyze and compare the strategies made in centralized and decentralized supply chains.A kind of buyback contract based revenue-sharing is designed.We show that the price of custom products, inventory of common products, and supply chain profit in the decentralized supply chain are lower than those in the centralized one.We demonstrate the effectiveness of the buyback contract based revenue-sharing.