正是风好扬帆时——关于打造河南文化旅游品牌的思考

“十五”期间,是中国旅游业承前启后的关键性历史时期,旅游业将在这一时期得到大力培育和发展而成为一个新的经济增长点。北京申办奥运成功,为中国旅游业的发展创造了一个巨大的历史性机遇,而中国加入世界贸易组织在即,两者的叠加将会为中国旅游业,包括河南旅游业的发展创造更大的机遇。河南发展旅游业的优势不在自然资源而在文化资源。有效地开发建设长期以来藏在深闺人未识的历史文化资源,使这些资源转化为产品,打造出具有河南特色的文化旅游品牌,将会大大促进河南旅游经济的发展,提高河南的整体形象。

Thinkings on creating cultural tourism image in Henan

During"the Tenth Five Year Plan",the key historic period of Chinese tourist industry can inherit the past and usher in the future,tourist industry is becoming a new economic increasing point when devoted major efforts to educating and developing .The success of Beijing holding 2008 Olympic games creats an immense historic opportunity for developing Chinese tourist industry. Moreover,China is to enter WTO.All above will creat much more opportunity.To develop Henan tourist industry is facing a rare chance.Advantage of Henan developing tourist industry is culture resource,and not nature resource. To develop and construct historic culture resource that is unknown since ever effectively,to change these resources into products,and to create Henan characteristic culture tourism,which will advance in developing Henan tourism economy and improve Henan whole image.