| 试论塑造审计品牌战略 |
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| 引用本文： | 金惠新,郭化林,田利军,王冠雄.试论塑造审计品牌战略[J].河北科技师范学院学报(社会科学版),2005,4(4):64-66. |
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| 作者姓名： | 金惠新 郭化林 田利军 王冠雄 |
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| 作者单位： | 1. 河北科技师范学院,经贸会计系,河北,秦皇岛,066004
2. 河北科技师范学院,学报编辑部,河北,秦皇岛,066004 |
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| 基金项目： | 河北省科技厅“企业预算管理和业绩考评与激励机制问题研究”(04457236)阶段成果 |
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| 摘 要： | 随着WTO的进入和市场经济的发展,注册会计师和会计师事务所面临着更大的挑战,如何塑造审计品牌就成为当务之急。论文阐述了审计品牌的影响因素,塑造审计品牌的战略,提出了注册会计师和会计师事务所应塑造审计品牌,以增强核心竞争力,提高注册会计师和会计师事务所的诚信形象。
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| 关 键 词： | 注册会计师审计 审计品牌 诚信 |
| 文章编号： | 1672-7991(2005)04-0064-03 |
| 修稿时间： | 2005年5月11日 |
Discussing on Molds the Audit Brand Strategy |
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| JIN Hui-xin,GUO Hua-lin,TIAN Li-jun,WANG Guan-xiong.Discussing on Molds the Audit Brand Strategy[J].Journal of Hebei Normal UNiversity of Science & Technology :Social Sciences,2005,4(4):64-66. |
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| Authors: | JIN Hui-xin GUO Hua-lin TIAN Li-jun WANG Guan-xiong |
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| Institution: | JIN Hui-xin~1,GUO Hua-lin~2,TIAN Li-jun~1,WANG Guan-xiong~1 |
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| Abstract: | Along with WTO affiliation and the development of the market-directed economies,the accounting firm of CPA and accountant are facing great challenge.How to mold the audit brand and then become the urgent matter of the moment.This article expatiated the influential factors of the audit brand,molding the audit brand strategy,putting forward the accounting firm of CPA and account to should mold the audit brand,to strengthen the core competencies, and increase the trustworthiness image of the accounting firm of CPA and accountant. |
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| Keywords: | CPA's audit audit brand trust worthiness |
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