Manufacturing strategy

New market demands and new technology point to the need to include production as an integral part of corporate strategy. This paper first presents a method for defining the role of production during a constructive dialogue with parts of the firm. Development of a production strategy is seen as a parallel determination of strategies for (i) production technology, (ii) plant lay-out, (iii) production planning and control and (iv) organization. Finally, the paper discusses practical applications and results achieved in a number of Danish firms.