电视栏目的独立视角与平民化诉求

由民生新闻带动的社会民生类节目,以其百姓的立场与视角、平民化的叙述方式,在日趋白热化的电视节目竞争中占得一席之地。然而,平民化中的＂低＂视角、＂浅＂内涵、＂俗＂文化,也把社会民生类节目引向低俗化,这一部分归因于节目本身在选题内容、表达方式、监督职能与互动设置上的过失性＂越位＂与蓄意性＂反越位＂,更深层次地归因于媒体追逐经济利益与满足受众低俗趣味的双重机制,致使社会民生类节目游走在平民化与低俗化之间。

TV Program＇s Unique Viewpoint and Popularizing Appeal

The TV programs on social and livelihood is driven by the people＇s livelihood.Its civilian-oriented positions,perspectives and narrative is popular in the heated competition in the TV show.However,the ＂low＂ view,＂ light＂ content and ＂vulgar＂ of the popularization leads to the vulgarization the TV programs on social and livelihood.The reason lies in the fault of ＂offside＂ and the deliberate ＂anti-offside＂ on the topic content,presentation mode,monitoring functions and the interactive setting.Moreover,the media＇s pursuit on economic interests and the lowlevel interesting of the audience causes the TV programs on social and livelihood walk between the civilian-oriented and vulgarization.