| 房地产企业CRM的系统模型 |
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| 引用本文： | 唐云龙,钱晓群,陈亮.房地产企业CRM的系统模型[J].西南交通大学学报(社会科学版),2005,6(1):100-104. |
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| 作者姓名： | 唐云龙 钱晓群 陈亮 |
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| 作者单位： | 西南交通大学经济管理学院,四川,成都,610031 |
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| 摘 要： | 房地产市场竞争的加剧,导致房地产企业已经难以从技术和产品上赢得优势,能够为顾客创造价值和赢得有价值顾客的客户关系管理也就成为房地产企业增强核心竞争力的关键。房地产企业实施CRM的系统模型从基础阶段、支持条件及流程创新三个方面可以明晰CRM实施的方法和步骤,对房地产企业成功实施CRM有所助益。
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| 关 键 词： | 房地产 客户关系管理 客户终生价值 流程创新 |
| 文章编号： | 1009-4474(2005)01-0100-05 |
| 修稿时间： | 2003年10月27 |
The CRM System Model of Real Estate Enterprises |
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| TANG Yun-long,QIAN Xiao-qun,CHEN Liang.The CRM System Model of Real Estate Enterprises[J].Journal of Southwest Jiaotong Universit(Social Science Edition),2005,6(1):100-104. |
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| Authors: | TANG Yun-long QIAN Xiao-qun CHEN Liang |
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| Abstract: | As the competition in the real estate market gets more and more severe, it is difficult for real estate enterprises to gain advantages from technologies and products. As a result, the customer relationship management (CRM), which can help real estate enterprises create value for customers and win over valuable clients, has become the key element for the real estate enterprise to promote its core competitive power. The systematic model for the real estate enterprise to implement CRM can clarify the methods and procedures of CRM implementation from the three aspects of basic stages, supporting conditions and flow innovation, which can help the real estate enterprise implement CRM successfully. |
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| Keywords: | real estate customer relationship management(CRM) customer's lifetime value flow process innovation |
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