工艺瓷包装设计中的情感化研究

工艺瓷包装设计既要强调包装的材料选择、保护性能,更要在视觉设计上强调包装的审美与心理功能,情感化设计也将成为工艺瓷包装设计的必然趋势。本文在分析工艺瓷包装设计中的情感定位和情感诉求的基础上,提出工艺瓷包装设计中运用情感化设计的三种设想：体现中国传统文化;多元化与个性化;绿色设计。

Emotional Study on the Packaging Design of Art Ceramics

The packaging design of art ceramics not only emphasizes the material selection and protection performance of packaging,but also pays attention to the aesthetics and psychological functions of packaging from the perspective of visual design,and then emotional design will become the inevitable trend of the packaging design of art ceramics.Through analyzing the emotional position and emotional appeal in the packaging design of art ceramics,this paper put forward three conceptions about the application of emotional design in the packaging design of art ceramics：the embodiment of Chinese traditional culture;diversification and personalization;as well as green design.