旅游目的地营销中应关注的几个问题

随着我国旅游市场的迅速发展，旅游目的地营销受到了越来越普遍的重视，营销手段日益丰富。其中，影视媒体作为一种有效的促销手段，对旅游目的地营销成功起副了重要的促进作用，形成了若干新的旅游热点地区。但在火热的旅游目的地旅游盛况中，旅游目的地产品开发、规划和营销中的不足也日益暴露出来，对旅游目的地的可持续性发展构成了现实和潜在的威胁。针对上述情况着重分析了搞好旅游目的地营销应注意的几个问题。在对旅游目的地和游客进行科学的管理，充分重视人际传播在营销中的重要作用，进一步深度开发旅游目的地产品内涵等方面进行了有意义的探讨。

A Few Questions Concerning Tourism Destination Marketing

With the rapid development of our country＇s tourism market, the tourism destination marketing is well recognized. Among a lot of marketing tools, movie ＆ TV media as an effective promotion means is becoming of great importance on the success of tourism destination marketing and it created several tourism hot spots. But there are some problems existing in these hot destinations, such as lack of destination product development, marketing programming and management, therefore the present and potential threats still exist in tourism destination sustainable development. The article analyzes the above problems and discusses how to manage tourism destination and tourists scientifically, pay fully attention on interpersonal communication and further develop connotation of tourism destination product.