| 浅析中国信用卡市场现状及应采取的营销策略 |
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| 引用本文： | 孙佳盈.浅析中国信用卡市场现状及应采取的营销策略[J].北京理工大学学报(社会科学版),2003,5(5):86-90. |
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| 作者姓名： | 孙佳盈 |
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| 作者单位： | 1.北京理工大学 北京,100081 |
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| 摘 要： | 信用卡是一种先进的结算手段和支付工具,也是一种新颖的消费信贷方式。信用卡市场的扩大可以成为吸引存款和增加信贷资金的手段,可以加快社会资金的周转速度,也可以方便消费活动。在我国,信用卡业务的发展刚刚起步,市场营销中还存在一系列有待改进的问题,需要采取有效的市场营销策略,促进潜力巨大的信用卡市场的大发展。
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| 关 键 词： | 信用卡 消费信贷 市场营销 |
| 文章编号： | 1009-3370(2003)05-0089-02 |
| 收稿时间： | 2003/6/25 0:00:00 |
| 修稿时间： | 2003年6月25日 |
The Present Situation of Credit Card Market in China and the Corresponding Marketing Strategies |
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| SUN Jia-ying.The Present Situation of Credit Card Market in China and the Corresponding Marketing Strategies[J].Journal of Beijing Institute of Technology(Social Sciences Edition),2003,5(5):86-90. |
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| Authors: | SUN Jia-ying |
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| Institution: | 1.Beijing Institute of Technology, Beijing, 100081 |
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| Abstract: | Credit card is an advanced means of balance and payment as well as a new mode of consumption credit.The expansion of the credit market can attract more deposit and increase more bankroll, and quicken the turnover rate of the social capital;in addition it enhances expedience of the consumption activities.The credit card market in China is in its primitive stage, so there are quite a number of problems to solve in the marketing, which requires more effective marketing measures to spur the development of the credit card market that possesses great potential. |
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| Keywords: | Credit card Consumption credit Marketing |
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