| 从“全国牙防组事件”反思我国媒介权威的塑造 |
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| 引用本文： | 王子超. 从“全国牙防组事件”反思我国媒介权威的塑造[J]. 电子科技大学学报(社会科学版), 2008, 10(1): 72-75 |
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| 作者姓名： | 王子超 |
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| 作者单位： | 电子科技大学,成都,610054 |
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| 基金项目： | 教育部人文社会科学研究(基金)项目 |
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| 摘 要： | “全国牙防组”造假事件不仅仅是一次商业事件,更是一次媒介参与制造的舆论事件。大众媒介通过所谓“媒介权威”的塑造和控制话语的权力,主导了受众的视线和价值选择。媒介在从中获得巨大的商业利益的同时,也显现出忽略社会责任的弊端。
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| 关 键 词： | 媒介权威 话语权力 媒介社会责任与商业利益 |
| 文章编号： | 1008-8105(2008)01-0072-04 |
| 修稿时间： | 2007-04-06 |
Reflection on the Mold of the Media Authority upon The Affair of the National Group of Dental Health |
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| WANG Zi-chao. Reflection on the Mold of the Media Authority upon The Affair of the National Group of Dental Health[J]. Journal of University of Electronic Science and Technology of China(Social Sciences Edition), 2008, 10(1): 72-75 |
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| Authors: | WANG Zi-chao |
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| Affiliation: | WANG Zi-chao (Univ.of Elec.Sci.＆ Tech.of China Chengdu 610054 China) |
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| Abstract: | The Concocted Affair of the so-called National Tooth Care Group is more than just something connected to commerce only.What matters a lot more than it is that the mass media are widely involved in this scandal.Mass media exerted its strong influence upon the public's view and choice by concocting and controlling the so-called medium authority.It reveals the ungraceful fact that mass media seemed to have abandoned their public responsibilities while they reaped quite a few benefit from this affair. |
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| Keywords: | medium authority parole hegemony the social responsibility and business benefits of the medium |
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