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制造商作为再制造商的经销商的合作模式研究
引用本文:熊中楷,王凯,熊榆.制造商作为再制造商的经销商的合作模式研究[J].管理工程学报,2011,25(3).
作者姓名:熊中楷  王凯  熊榆
作者单位:1. 重庆大学经济与工商管理学院,重庆,400030
2. 英国女王大学管理学院,贝尔法斯特BT7 1NN
摘    要:与传统的再制造商与制造商市场竞争模式研究不同,首次研究了制造商作为再制造商的经销商的合作模式。分别求得合作模式下的新产品与再制造产品的最优价格决策,并将该模式与竞争模式进行比较。通过数值仿真,分析了在合作模式下消费者对再制造产品的接受度、生产成本对生产商盈利的影响;比较了合作模式与竞争模式下生产商的盈利情况。

关 键 词:合作模式  竞争模式  Stackelberg博弈  制造商盈利  再制造商盈利  

The Research on the Collaborative Model Where the Manufacturer Plays the Role of a Distributor of the Remanufacturer
XIONG Zhong-kai,WANG Kai,XIONG Yu.The Research on the Collaborative Model Where the Manufacturer Plays the Role of a Distributor of the Remanufacturer[J].Journal of Industrial Engineering and Engineering Management,2011,25(3).
Authors:XIONG Zhong-kai  WANG Kai  XIONG Yu
Institution:XIONG Zhong-kai1,WANG Kai1,XIONG Yu2
Abstract:The demand for remanufactured products is growing.The original equipment manufacturer(OEM) often does not adopt the remanufacturing option in consideration of remanufacturing cost or other factors.OEM would face the competition from the remanufacturers because they are attracted by re-manufacturing margins.Different from other studies,this paper investigates the case that manufacturers play the distributor role for remanufacturers from a collaboration standpoint. This research considers a single-period coll...
Keywords:collaborative model  competitive model  Stackelberg game  profits of manufacturer  profits of remanufacture  
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