Tailored program evaluation: Past, present, future |
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| Authors: | Suggs L Suzanne Cowdery Joan E Carroll Jennifer B |
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| Institution: | aDepartment of Marketing Communication, Emerson College, 120 Boylston Street, Boston MA 02116, USA;bSchool of Health Promotion and Human Performance, Eastern Michigan University, 318 Porter Building, Ypsilanti, MI 48197 USA;cHealth X Change, Boston, MA, USA |
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| Abstract: | This paper discusses measurement issues related to the evaluation of computer-tailored health behavior change programs. As the first generation of commercially available tailored products is utilized in health promotion programming, programmers and researchers are becoming aware of the unique challenges that the evaluation of these programs presents. A project is presented that used an online tailored health behavior assessment (HBA) in a worksite setting. Process and outcome evaluation methods are described and include the challenges faced, and strategies proposed and implemented, for meeting them. Implications for future research in tailored program development, implementation, and evaluation are also discussed. |
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| Keywords: | Evaluation Tailoring Health behavior change Web-based programs eHealth Interactive health communication Information technology |
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