| 首次农超对接中农户不信任的生鲜农产品种植激励机制研究 |
| |
| 引用本文： | 张清博,邱癑,宋寒.首次农超对接中农户不信任的生鲜农产品种植激励机制研究[J].重庆理工大学学报(社会科学版),2016(5):69-74. |
| |
| 作者姓名： | 张清博 邱癑 宋寒 |
| |
| 作者单位： | 1. 重庆理工大学管理学院,重庆,400054;2. 四川大学商学院,成都,610065 |
| |
| 基金项目： | 国家自然科学基金项目“知识密集型服务外包中的知识共享激励与知识资产争端协调机制研究”(71301182)；重庆市科委决策咨询与管理创新计划项目“重庆市汽车产业可持续发展动力机制与对策研究”(cstc2014jccxB60001)；重庆市教委科学技术研究项目“公平偏好下基于批发价格契约的供应链协调”(KJ1400909)；重庆市自然科学基金“OEM-OBM并行运作时自主产品定价和生产能力优化模型及协调机制研究”(cstc2013jcyjA0998) |
| |
| 摘 要： | 农超对接是推进生鲜农产品供应链整合的有效方法，而信任是实现农超对接的基础和保证。针对首次农超对接农户不信任引发农户种植积极性低的问题，建立生鲜农产品收购价格和种植面积结合的讨价还价模型，分析农户信任对农产品供应链绩效的影响。研究表明：对接价格是农户信任度的减函数，而农户不信任下的均衡价格不能实现农超对接的种植面积系统最优。通过建立种植面积激励机制，在不改变农户信任度的情况下可以在首次农超对接中实现最优种植面积。
|
| 关 键 词： | 农超对接 信任 种植激励 讨价还价模型 |
Incentive Mechanism for Fresh Agricultural Planting Under Farmers Distrust in Direct Farming-Supermarket Connection |
| |
| Authors: | ZHANG Qing-bo QIU Yue SONG Han |
| |
| Abstract: | “Direct farming-supermarket connection”is an effective method to promote the integrated supply chain of fresh agricultural products,while trust is the foundation and guarantee to build a direct farming-supermarket connection.Aiming at the problem that the farmers firstly do not trust direct farming-supermarket connection so that they are negative on planting,this paper established a bargaining model integrating purchasing price with planting area of fresh agricultural products to analyze the influence of farmers’trust on performance of supply chain of agricultural products.The
study shows that price is decreasing function of farmers’level of trust,while the equilibrium price under distrust of the farmers cannot optimize planting area system of agriculture-supermarket joint. Planting area incentive system initially optimized planting area in agriculture-supermarket joint without changing farmers’level of trust. |
| |
| Keywords: | direct farming-supermarket connection trust planting incentive bargaining model |
| 本文献已被 万方数据 等数据库收录！ |
