| 中国寿险产业战略分析 |
| |
| 引用本文： | 崔惠君,韩尚梅,齐龙.中国寿险产业战略分析[J].天津大学学报(社会科学版),2003,5(1):34-37. |
| |
| 作者姓名： | 崔惠君 韩尚梅 齐龙 |
| |
| 作者单位： | 天津大学管理学院,天津,300072 |
| |
| 摘 要： | 对寿险产业进行了总体评价 ,分析了该产业宏观环境及竞争态势。指出寿险产业具有高增长性 ,但由于外资的准入 ,业内竞争也将日趋激烈 ,国内寿险公司必须确定自己的竞争战略。笔者以中国人寿保险公司为例进行个案分析 ,论述了该公司的战略选择
|
| 关 键 词： | 寿险产业 保障体系 进入威胁 战略 |
| 文章编号： | 1008-4339(2003)01-0034-04 |
| 修稿时间： | 2002年10月25 |
Strategy Analysis of China's Life Insurance Industry |
| |
| CUI Hui-jun,HAN Shang-mei,QI Long.Strategy Analysis of China''''s Life Insurance Industry[J].Journal of Tianjin University(Social Sciences),2003,5(1):34-37. |
| |
| Authors: | CUI Hui-jun HAN Shang-mei QI Long |
| |
| Abstract: | The paper evaluates the life insurance industry and analyses its macro-environment and competition status. Insurance industry has a character of rapid developing.As the foreign capital investment sharpens the competition, domestic insurance companies must make their own competition strategy.And it discusses the strategy with the specific example of China Life Insurance Company. |
| |
| Keywords: | life insurance industry insurance system entrance into threatening strategy |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
