金融危机下北京百货企业发展对策研究

随着金融危机的加剧和蔓延，北京市百货类商业企业的发展受到影响。与此同时，北京市文化创意产业保持快速增长，其产业增加值在第三产业中位居第二。本文通过借鉴文化创意产业的成功经验，对百货类商业企业的发展提出借力政府、转换经营思维等对策。

The research on the development of department stores in Beijing under financial crisis

With the financial crisis intensifies and spreads, the development of department stores in Beijing are affected. At the same time, cultural and creative industries in Beijing maintain a rapid growth. Its production in the tertiary industry goes up to the second. By reference on the success of the culture and creative industry, this paper proposes a solution for the development of department stores.