网络虚拟社区与幼儿教育的实证分析 ——以南京市鼓楼区幼儿园网站为例

选取幼儿园网站作为观察视角,以问卷调查为研究方法,对家长对以幼儿园网站为代表的虚拟社区的认同状况、家长对幼儿园网站在幼儿教育方面的评价状况以及虚拟社区之中信息交流的模式进行统计分析。研究结果表明,网络虚拟社区是当前中国城市年轻父母幼儿教育的一个重要的知识来源。家长对网络虚拟社区作为幼儿教育知识途径的认同状况,取决于使用媒介的习惯与人的因素合力的结果,其中教育程度和年龄是重要的变量。对幼儿园网站的总体评价和在幼儿人格成长、知识技能进步等具体方面的评价存在差异。幼儿园网站之上形成的虚拟社区中存在着传播权力不平衡的状况,其信息交流模式是一种综合模式。

An Empirical Study of Virtual Community and Child Education——to take Gulou District of Nanjing Kindergarten Site as an Example

Based on the observations on the websites of the kindergartens and questionnaires,the researcher analyzes parents' recognition of the virtual communities,their evaluation on the websites' effects on child education,and the modes of information exchange in the virtual community.The results indicate that the virtual community is a key source of child education knowledge for urban young parents in today's China.Parents' recognition of the function of virtual community as the way of gaining educational knowledge depends on their media behaviors and personal factors,among which educational background and age are the critical variables.There are differences in their evaluation on the websites of the kindergartens,either in general or on specific aspects,such as personality development,knowledge and skill progression.Furthermore,in the virtual communities based on kindergarten websites,the communication authority appears to be unbalanced and an integrated model of information communication is followed.