| 关系营销视角下的渠道冲突机理与规避研究 |
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| 引用本文： | 曹永辉.关系营销视角下的渠道冲突机理与规避研究[J].北京市财贸管理干部学院学报,2008,24(2):20-23. |
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| 作者姓名： | 曹永辉 |
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| 作者单位： | 河南科技学院经济与管理学院,河南新乡,453003 |
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| 摘 要： | 分销渠道畅通与否，直接影响企业在市场上的竞争能力和经营业绩。因此，正视分销渠道管理中的矛盾冲突，深入分析其特点及产生机制并对症下药，对企业的经营具有重要意义。本文另辟蹊径，从关系营销的视角对其进行了深入的研究。
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| 关 键 词： | 渠道冲突 机制 规避 |
Under relational marketing angle of view channel conflict mechanism and elusion |
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| CAO Yong-hui.Under relational marketing angle of view channel conflict mechanism and elusion[J].Journal of Beijing Institute of Finance and Commerce Management,2008,24(2):20-23. |
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| Authors: | CAO Yong-hui |
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| Institution: | CAO Yong - hui |
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| Abstract: | Retails the channel unimpeded or not,affects the enterprise directly in market competitive ability and the management achievement.Therefore,in the facing up to retailing channel management contradictory conflict,ana- lyzes its characteristic thoroughly and has the mechanism and acts appropriately to the situation,has the vital signif- icance to enterprise's management.This article tries another method,has conducted the thorough research from the relational marketing angle of view to it. |
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| Keywords: | channel conflict mechanism elusion |
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