Occupational Cultures and the Embodiment of Masculinity: Hairdressing,Estate Agency and Firefighting

Drawing on data from an Economic and Social Research Council‐funded project, this article explores the implications of different occupational cultures for men's masculine identity. With a focus on embodiment and individual agency, it explores the argument that it is within ‘scenes of constraint’ that gendered identities are both ‘done’ and ‘undone’. In this article we examine embodied experience in occupational cultures commonly stereotyped as ‘masculine’ or ‘feminine’ (hairdressing, estate agency and firefighting), showing how men conform to, draw upon and resist the gendered stereotypes associated with these occupations. What we argue is that gendered conceptions of ‘the body’ need to be differentiated from individual men's embodiment. Instead, processes of identification can be shown to emerge via embodied experiences of particular kinds of gendered body, and in the ways in which men negotiate the perception of these bodies in different occupational contexts.