| 论人民网的舆论引导工作 |
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| 引用本文： | 赵山山.论人民网的舆论引导工作[J].淮海工学院学报(社会科学版),2008,6(1):107-109. |
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| 作者姓名： | 赵山山 |
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| 作者单位： | 淮海工学院,文学院,江苏,连云港,222005 |
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| 摘 要： | 随着网络的兴起,新闻网站的舆论引导工作成为社会各方关注的焦点。作为国家的重点新闻网站,人民网一直致力于探寻在网络环境中如何有效地引导舆论,并在实践中取得了一定的成效。人民网舆论引导工作的成功之处在于：坚持政治家办网站思想,将引导舆论作为自己不可推卸的历史使命;遵循网络传播规律,凸显鲜明的网络特色和独特的人民网特色。
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| 关 键 词： | 人民网 新闻网站 网络舆论 舆论引导 |
| 文章编号： | 1008-3499(2008)01-0107-03 |
| 修稿时间： | 2007年8月15日 |
Guidance of Public Opinions of People's Net |
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| ZHAO Shan-shan.Guidance of Public Opinions of People''''s Net[J].Journal of Huaihai Institute of Technology,2008,6(1):107-109. |
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| Authors: | ZHAO Shan-shan |
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| Institution: | ZHAO Shan-shan (School of Humanities, Huaihai Institute of Technology, Lianyungang 222005, China) |
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| Abstract: | With the rise of Internet,the guiding role of news websites has become the focus of concern from different walks of people.As one of the most important national news websites,People's Net(www.people.com.cn) has been devoting itself to effectively guiding public opinions with great success in practice.Its success can be attributed to the following two-folds.Sticking to its political ideal,it regards,on the one hand,the guidance of public opinions by Internet as its duty-bound historic mission.And it respects,on the other hand,the laws of Internet communication and forms its own characteristics. |
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| Keywords: | People's Net news website public opinions on Internet guidance of opinions |
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