自媒体时代青年核心价值观嬗变及引导

自媒体时代，后现代的文化语境、高风险的时代困境和新媒介的工具效应导致当代青年价值观取向上的多元化、个体化、世俗化；在价值观认知上对传统价值审美的颠覆、对价值虚无导向的推崇和对主流价值认同的迷茫；在价值观实践上对功利主义的追捧、对个人主义的标榜和对消费主义及拜金主义的膜拜等后现代症候的出现。高校应面向现实、面向青年、面向实践，培养青年对社会主义核心价值观认同的理论自觉，从硬认同、软认同和潜认同三个层面加强对自媒体时代青年核心价值观的引导。

Change and Guide of Youth Core Value since the Media Age

The media age has brought revolution in the field of information dissemination,tools,effects of post-modern cultural context,and the plight of the era of high-risk and new media more directly led to the contemporary youth diversi-fied,individualized,secular orientation in terms of value orientation.Awareness of the values,aesthetic subversion of traditional values,values of nothingness oriented respected and confused identity of mainstream values.Pursuit of utili-tarian values,in practice,flaunt individualism and consumerism and money worship symptoms of post-modern worship. Universities should face reality,being youth-oriented,practice-oriented,training young socialist core values,agreeing with the theoretical conscious recognition from the hard and soft aspects of identity and the potential to strengthen the i-dentity of the three self-guided core values of the media age youth.