南宁市居民消费行为研究及实践意义

南宁市居民消费行为受生活环境、商业环境和社会环境的影响，同时，消费者的个性特征(心理、年龄、性别和性格)和需求刺激也影响到居民的消费偏好。消费者作为“概率人”，其行为空间模型，受到认知和学习经验的影响，这对南宁市商业网点布局和调整商业结构具有现实意义。

Research on the Consumption Practice of Nanning Habitants

The consumption practice of Nanning habitants is influenced bysuch factors as living environment, business environment and social environment.Besides, their individual features( psychology, age and sex) and demands also influence their preference. As “probability persons”, the activity model of consumers is influenced by their study and cognition experiences, thus the distribution of business network and rearrangement of business structure are of practical significance.