| 行为决策理论综述 |
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| 引用本文： | 吴鸽,周晶,雷丽彩.行为决策理论综述[J].南京化工大学学报(哲学社会科学版),2013(3):101-105. |
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| 作者姓名： | 吴鸽 周晶 雷丽彩 |
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| 作者单位： | [1]南京大学工程管理学院,江苏南京210093 [2]南京工业大学经济与管理学院,江苏南京211816 |
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| 基金项目： | 国家自然科学基金重点项目（70831002,71071075） |
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| 摘 要： | 随着社会的不断发展,行为决策理论越来越被人们所重视.行为决策理论发展经历了从刚开始的在理性人的基础上的最大期望效用理论,到发现人是有限理性的,从而提出了启发式偏差、前景理论等理论这一过程,本文在此基础上分析了行为决策理论在中国的研究现状并对未来行为决策理论做了展望.
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| 关 键 词： | 行为决策 有限理性 前景理论 参考点依赖 |
An Overview of Behavioral Decision Theory |
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| WU Ge,ZHOU Jing,LEI Licai.An Overview of Behavioral Decision Theory[J].Journal of Nanjing University of Chemical Technology(Social Sciences Edition),2013(3):101-105. |
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| Authors: | WU Ge ZHOU Jing LEI Licai |
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| Institution: | 1. School of Management and Engineering, Nanjing University, Nanjing 210093, China; 2. School of Economics ＆ Management, Nanjing University of Technology, Nanjing 211816 ,China) |
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| Abstract: | With the continuous development of society, people paid more attention to the research of decision theory. In this paper the development of behavioral decision theory is reviewed, from Expected Utility Theory based on rational actor to the finding of bounded rationality. Hence, heuristic bias and Prospect Theory were produced. Then this paper reviews the current research of behavior decision theory in China and discusses the development of this theory. This research could hopefully provide a certain reference to the development of behavioral decision theory. |
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| Keywords: | behavioral decision bounded rationality prospect theory reference point dependence |
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