旅游目的地吸引力感知的偏好分异研究

旅游目的地吸引力是旅游者目的地选择的影响因素之一,也是旅游者对目的地感知的重要方面。以现实旅游者为调查对象发放问卷,运用因子分析、独立样本T检验、交叉分析等统计学方法对回收数据进行分析。研究结果表明,旅游目的地感知吸引力包括旅游食住购娱要素、旅游环境与服务、景观与设施设计三大因子;不同目的地偏好类型对旅游目的地吸引力感知因子的影响效果不同,不同旅游目的地偏好群体之间的目的地吸引力感知存在一定差异。

Study on the Preference Difference of Perceived Destination Attractiveness

Destination attractiveness is one of the factors which influence tourist destination choice.It’s also an important aspect of tourist perception on destination.By means of empirical research,questionnaires,analysis of factor and Independence-Samples T Test.The collected data were dealt with.The results indicate that perceived destination attractiveness includes such dimensions as tourist fundamental elements like food,accommodation,shopping and entertainment,tourist environment & service,landscape & facility design.This study reveals that different destination preferences have different impact on the three factors of perceived destination attractiveness,and there are differences of the perceived destination attractiveness among the tourists with distinct destination preferences.