| 王中军：打造塔式战略 |
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| 引用本文： | 古兆坤.王中军：打造塔式战略[J].经理人,2011(1):40-43. |
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| 作者姓名： | 古兆坤 |
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| 摘 要： | 2010年12月9日下午，北京昆仑饭店，久未公开露面的王中军如约接受《经理人》专访，第一次谈起构思已久的“金字塔”战略布局。前一天，华谊兄弟发布公告，华谊出资7000万元与巨人网络成立华谊巨人，正式进军网游，华谊占新公司51％股权。网游业务被王中军称为“第四板块”业务。
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| 关 键 词： | 王中军 2010年 《经理人》 “金字塔” 网游 业务 饭店 公告 |
Great Enter tainment Stratery |
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| Abstract: | Why have Huayi's movies made ticket box miracles over and again? Why has Huayi become the leader in the production of TV dramas in China in just a few years? Why does this private company hold such powerful attraction to so many famous stars? Why has it been criticized so much despite its great business performance? The company,well-known for its many high-profile productions,great directors and numerous stars,is driven by an operation mechanism based on higher performance.Focusing around the concepts of gr... |
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