公益救助广告的伦理诉求及其价值

公益救助广告旨在宣传公益救助活动中对弱势群体应采取的人道救助与伦理关怀。我国公益救助广告集中凸现了扶贫济困、尊老爱幼、公平正义、道德权利等伦理诉求,在公益救助事业发展及和谐社会的建设中发挥着巨大的作用。维护弱势群体的道德权利、引导社会公众实践道德义务、实现人道救助与伦理关怀的统一、促进人的幸福和全面发展、推动社会和谐与进步已成为其独有的伦理价值。

The Ethical Appeals and Values of Public Assistance Advertisement

Public assistance ads aim at propagating humanitarian aid and ethical concern towards vulnerable groups in the public relief activities.China’s public assistance ads focus on highlighting the public assistance to help the poor,to respect the old and care for the young,and the pursuit of fairness,justice and moral rights,playing a huge role in public aid development and the building of a harmonious society.Safeguarding the moral rights of vulnerable groups,guiding the public to the practice of moral obligation,achieving the unity of humanitarian aid and ethical concern,promoting the happiness and overall development of human being,promoting social harmony and progress have become its unique ethical values.