学科发展与技术驱动:2020年新闻传播学科综述

为分析新闻传播学科理论研究的前沿问题与传媒行业的发展态势,推动新时代新闻传播学科的转型突破与提质升级,通过文献梳理、比较分析的研究方法,将理论与实际相结合、学界理论研究与业界发展动态相联系,梳理总结了2020年新闻传播学科的发展脉络与学术成果。研究认为,马克思主义新闻观在新时代的浪潮中追求历史逻辑、理论逻辑、现实逻辑的有机统一,向着系统性、创新性、时代性不断迈进; 新冠肺炎疫情爆发以来,新闻媒体对内履行基本职责,对外引导舆论宣传,为打赢抗疫战争作出积极贡献; 随着信息技术的发展,大数据、云计算、区块链、传感器等技术被应用于媒介领域,建构了数字化场景,推动智能化传播,媒介技术正在重塑人类社会; 媒体融合作为国家文化体制改革顶层设计的关键词,推动中国媒体融合迈入了“你就是我、我就是你”的深层相融,传统媒体面临的转型任务是与新的技术、政策、产业、文化变迁背景密切结合的改革实践; 随着信息化、数字化、智能化技术的迅猛发展,公众对视频的消费需求和生产力进一步提高,移动视频呈现井喷式增长态势,短视频和网络直播持续占据着互联网新媒体发展图景中的热点与高位; 新闻传播领域的伦理问题必须明确“人”才是伦理的责任主体,要对人的全面发展负责,对社会健康有序运行负责; 新闻传播教育应以“双一流”建设为契机,立足国内、面向全球,在融媒体时代有特色、有亮点地培养国家战略型人才,通过众多学界学者、业界专家总结思想内涵、探求发展路径,助力新时代新闻传播事业的时代变革与良性发展。

Academic development and technology-driven:an overview of the study on journalism and communication discipline in 2020

In order to analyze the frontier issues in the theoretical research of the discipline of journalism and communication as well as the development trends in the media industry, and to drive the transformation, breakthrough, quality enhancement and upgrade of the discipline in the new era, this paper summarizes the development sequence and academic achievements in the discipline of journalism and communication in China in 2020 through research methods of literature review and comparative analysis, based on the combination of theory and practice as well as the integration of theoretical research in the academic world and new development in the industry. The study finds that the Marxist view of journalism in the new era pursues the dynamic integration of historical logic, theoretical logic, and realistic logic, making continuous progress towards systematization, innovation, and modernity. Secondly, since the outbreak of Covid-19, the media not only undertook its basic responsibilities within China, but also guided public opinion externally and made positive contributions to winning the anti-Covid-19 war. Thirdly, with the development of information technology, new technologies such as big data, cloud computing, block chain, and sensor etc. have been applied to the media field and adopted to construct digital scenarios and promote intelligent communication. Thus, media technology is reshaping the human society. Fourth, media integration, as a keyword in the top-level design of the national cultural system reform, has been incorporated into the policy program of China to drive the more profound media convergence into the state of "you are me, I am you". In this sense, the transformation task that traditional media faces is the reform practice that is closely knit with the backdrop of changes in new technology, policy, industry and culture. Fifth, with the rapid development of informatization, digitalization and intelligent technology, the public's demand for video consumption and productivity has further increased, and mobile videos have shown spurts of growth with short video and live video streaming continuing to occupy the hot spots in the new media development landscape of the Internet. Sixth, in terms of the ethical problems in the field of journalism and communication, we must be clear that the "people" is the subject of liability for ethics, and we must be responsible for the free and comprehensive development of people, and for the healthy and orderly operation of society. Lastly, the journalism and communication education should take the "double first-class initiative" development as an opportunity to cultivate national strategic talents with characteristics and focus in the era of media convergence based on the domestic conditions and oriented to the global vision, inspire the numerous scholars and industrial experts to summarize the ideological content and explore the development path, and promote the reform and sound progress of journalism and communication in the new era.