中国省级文化建设及其外部环境影响因素的实证研究

为研究中国省级层面文化建设受外部环境因素的影响程度,将省级文化建设分为文化产业要素和文化事业要素,利用2015～2018年国家宏观层面31个省(自治区、直辖市)的面板数据,建立了文化建设影响因素的Ordered Logistics模型,研究文化政策环境、社会文化环境、人力资源环境、社会经济环境、群众文化环境等5类环境因素对综合文化建设、文化产业要素和文化事业要素的影响。研究认为,5类环境因素对于综合文化建设均有显著的影响,其中群众文化环境对文化事业影响更显著,经济环境对文化产业影响更显著。因此,省级政府在进行文化强省建设时,应注重区域差异因地制宜,加大文化与人力资本投入,创造良好的文化政策环境,引导文化消费与营造良好的群众文化氛围。

Empirical study on China's provincial cultural development and its influencing factors in external environment

In order to study the degree of influence of external environmental factors on the cultural development at the provincial level in China, this paper divides the cultural development at the provincial level into cultural industry factors and cultural program factors, uses the panel data from 31 provinces at the national macro level from 2015 to 2018, establishes the Ordered Logistics regression model on the influencing factors of cultural development, and studies the influence of five environmental factors including cultural policy environment, social cultural environment, human resource environment, social economic environment, and mass cultural environment on comprehensive cultural development, cultural industry factors and cultural program factors. This paper indicates that the five types of environmental factors all have a significant impact on comprehensive cultural development, in which the impact of mass cultural environment on cultural programs and that of economic environment on the cultural industry is more significant. Therefore, in the construction of a strong cultural province, the provincial government should pay more attention to regional disparities and adapt measures to local conditions, increase and strengthen the investment of cultural and human capital, create a sound cultural policy environment, guide cultural consumption and build a favorable mass culture atmosphere.