新媒体语境下高校青年舆论引导的实证研究

针对青年群体在新媒体网络参与和建构过程中舆论引导工作的不足,以高校青年群体为问卷调查对象,结合社会现实分析当前高校舆论引导工作的矛盾与现状,进而以互联网空间呈现的特征与舆论引导实现路径为研究内容。研究认为,高校青年能够积极参与建构网络空间,参与网络舆论的语言表达呈现泛娱乐化的倾向,并对网络空间的复杂性、重要性和科学性有所甄别,但是也存在着情绪化、容易被误导等不足; 需要进一步培养高校青年的法律意识、责任意识和理性思维能力,培养政治过硬、高效规范的网络宣传员,还需要结合“三全育人”理念,提高思政干部队伍的媒介素养,用青年熟悉的话语体系来引导高校青年在参与新媒体网络中形成积极向上的价值观念,协力共建良好有序的网络生态。

Empirical research on the public opinion guidance of college youth in the context of new media

In view of the insufficient public opinion guidance in the Internet participation in and construction process of new media by the young people, this paper, by taking the college youth group as the questionnaire object, draws on the characteristics of cyberspace and the realization path of public opinion guidance, and analyzes the contradictions and status quo of the current public opinion guidance work in colleges and universities based on social reality. The research believes that the college youth are active in participating in the construction of cyberspace, that they exhibit a pan-entertainment tendency in their language in Internet public opinion expressions, and that they are able to identify the complexity, significance and scientificity of the cyberspace. However, they also exhibit shortcomings such as being emotional and easily misled. Therefore, it is particularly important to further cultivate the legal awareness, sense of responsibility and sensible thinking abilities of the college youth, train highly efficient and educated Internet promoters and youngpublic opinion representatives with a sharp political awareness, strengthen the media literacy of the ideological and political cadres with the cultivation of people with full coverage, in all processes and in all-round ways in mind, guide the college youth to form positive values in their participation in the new media network using the discourse system that is familiar to the young people, and collaborate with all forces to build an encouraging and orderly