| 提升体育品牌创新力的研究 |
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| 引用本文： | 王雷. 提升体育品牌创新力的研究[J]. 湖北师范学院学报(哲学社会科学版), 2012, 32(3): 97-99 |
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| 作者姓名： | 王雷 |
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| 作者单位： | 武汉体育学院体育新闻传播与外语学院,湖北武汉,430079 |
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| 摘 要： | 中国体育品牌因品牌小、实力低、资本少和口碑弱,而造成与国际品牌巨大差距。其竞争已由产品竞争力转向品牌竞争力,其品牌创新力已成为企业提高市场竞争力和市场占有率的主要手段,本文引入创新力概念,利用萃智原理中《最终理想解》创新方法提出中国体育品牌创新力提升实现手段。
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| 关 键 词： | 创新力 体育品牌 提升 |
On improving the innovation of sports brands |
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| WANG Lei. On improving the innovation of sports brands[J]. Journal of Hubei Normal University(Philosophy and Social Science), 2012, 32(3): 97-99 |
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| Authors: | WANG Lei |
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| Affiliation: | WANG Lei(College of Sprots News Spread and Foreign Language, Wuhan Institute of Physical Education,Wuhan 430079) |
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| Abstract: | There is a great gap between Chinese and foreign sports brands for our poor strength and less catital.Innovation is the main measure to raise the competitiveness of sports brands in the market.The paper suggests using TRIZ to raise the innovation of sports brands. |
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| Keywords: | innovation sports brands raise |
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