| Abstract: | ![]()
In four studies, subjects were asked whether money was an acceptable gift. In the first study, students stated that they would find it less acceptable to give their mothers a cheque than a gift token or a selected present; and that if they had to send a cheque they would spend more than twice as much on it as on the other sorts of gift. The second study confirmed these results on a larger, non-student sample of young adults, and also showed that it made no difference whether a cheque or cash was specified. In the third study, students were asked about the reasons why they would find it unacceptable to give or receive a cheque as a present. The most important reasons focused on the time and effort that ought to be spent on selecting a present, and the possibility that money sent as a gift might be used for mundane purchases. In the final study, mothers of students were asked about the kinds of presents they would find it acceptable to receive: they indicated that a cheque would be less acceptable than a selected present of a gift token, but they did not expect more to be spent on a cheque than on other gifts. Taken together, these results strongly confirm casual impressions that money is unacceptable as a gift in some contexts, implying both that the element of social exchange is crucially important in gift-giving, and that even in modern societies money is not a universally acceptable medium of exchange. |
