包装设计诉求对象的潜意识消费心理分析

在消费社会和信息时代的社会背景下，物质生活产品空前丰富、商品糜集、大众传媒空前发展，人们在心理上对商品有了新的需求，即在要求实用的基础上，要求更高的审美体验和感性需求。随着经济全球化的进程，极大地加剧了商业、商品竞争，在某种意义上说，这也是一种信息的竞争、视觉的竞争。而进行包装设计诉求对象的潜意识消费心理的研究，对于帮助消费者轻松地、认知商品、获取信息、满足心理深层需求等方面具有现实意义。

Psychological Analysis of the Subconscious Consuming of the Package Appeal Target

With the progress of consuming society and information age,there has been a rapid increase of products and commodities,and an unprecedented development of the mass media.Therefore,people have new demands to the commodities in the mind,which requires a higher aesthetic experience and the perceptual demand on the basis of practical need.Along with the advance of economic globalization,the aggress of trade and commodity competition get more and more enormous,which is also one kind of information and visual com...