| 思想政治教育网络传播受众动机特征及对策分析 |
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| 引用本文： | 段海超,元林.思想政治教育网络传播受众动机特征及对策分析[J].北京工业大学学报(社会科学版),2010,10(2):73-76. |
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| 作者姓名： | 段海超 元林 |
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| 作者单位： | 首都大学生思想政治教育研究中心,北京,100044;北京交通大学,人文学院,北京,100044 |
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| 基金项目： | 北京交通大学重点成果项目咨助，中共北京市教育工作委员会首都大学生思想政治教育课题资助 |
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| 摘 要： | 受众是思想政治教育网络传播的重要构成要素,研究受众接受动机成为提高思想政治教育网络传播效果的关键。思想政治教育的受众具有求知、交流、宣泄、求实和自我实现的动机,尊重受众的知情权,增强互动设置,提供适当的宣泄平台,加强网站的服务性功能,提高可供受众创造力发挥的平台是基本的对策。
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| 关 键 词： | 思想政治教育 网络传播受众 动机 对策 |
Motivation Feature and Measures for the Analysis of the Ideological and Political Education to the Recipients via Internet Transmission |
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| DUAN Hai-chao,YUAN Lin.Motivation Feature and Measures for the Analysis of the Ideological and Political Education to the Recipients via Internet Transmission[J].Journal of Beijing Polytechnic University(Social Sciences Edition),2010,10(2):73-76. |
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| Authors: | DUAN Hai-chao YUAN Lin |
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| Institution: | DUAN Hai-chao~1,YUAN Lin~2 (1.Capital Ideological , Political Education Research Center For College Students,Beijing 100044,China,2.College of Humanities , Social Sciences,Beijing Jiaotong University,China ) |
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| Abstract: | The recipients are the significant components of the ideological and political education via internet transmission,therefore,the study of their motivations plays a key role in enhancing the effect of such an education.The quest for knowledge,the need of expression and communications,the desire for seeking truth and self-realization are among the major motivations of the recipients.To ensure the optimal educational effect,the following measures should be taken:that is,showing respect for the recipients' righ... |
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| Keywords: | ideological and political education internet transmission motivation measures |
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