| "个人化"写作与市场消费 |
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| 引用本文： | 江腊生."个人化"写作与市场消费[J].北方论丛,2009(3). |
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| 作者姓名： | 江腊生 |
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| 作者单位： | 中国社会科学院,文学所博士后流动站,北京,100732 |
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| 摘 要： | "个人化"写作是20世纪90年代文学的一个关键词.它意味着以个人的姿态反抗集体意识形态的宏大叙事,为主体独立和人性自由赢得了一定的美学空间.同时,它专注于个体私人经验和欲望体验的表达,无可避免地堕入了文学自恋的泥潭,又在一定程度上迎合了市场运作的消费规则.
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| 关 键 词： | 反抗 自恋 消费 个人化写作 |
Personalized writing and Market Consumption |
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| JIANG La-sheng.Personalized writing and Market Consumption[J].The Northern Forum,2009(3). |
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| Authors: | JIANG La-sheng |
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| Institution: | JIANG La-sheng(Institute of Literature,Chinese Academy of Social Sciences,Beijing 100372,China) |
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| Abstract: | Personalized writing is the key word in literature of 1990s. It means great narration from angle of individual in spite of collective ideology,and it obtains aesthetic space for freedom of human nature and independence. At the same time,it focuses on the express of individual experience and desires,even falls into literary narcissism; but it caters to consumption rule of marketing operation in certain degree. |
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| Keywords: | resistance narcissism consumption Personalized writing |
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