Stigmatisation of elite actors in corporate scandals: The role of meaning making in the media

Corporate scandals sometimes result in social devaluation and stigma for elite actors. This paper explores the linkage between the meaning-making processes that pertain to corporate scandals in the media and the outcome of stigma in two Swedish cases: the Skandia and ABB scandals. Several discursive strategies are identified that support two meaning-making processes that mediate between corporate acts and the stigmatisation of elite actors: the labelling of the acts as illegitimate and the transformation of the illegitimate act into evidence of some deeply discrediting attributes of elite organisational actors. The paper contributes to the literature on stigmatisation by elaborating on the concept of scandal-induced stigmatisation of elite actors, integrating a more sophisticated understanding of discursive legitimation, and introducing the characteristics of meaning making in the media as a mechanism that links corporate acts to the stigmatisation of elite corporate actors.