The prospectus of activism: discerning and delimiting imagined possibility

This article aims to articulate a new agenda in the scholarship of social movements. Specifically, it seeks to turn attention to the assumptions that undergird activism. Rather than studying movements themselves, we can study them as the embodiment of collective expectation in a particular public. We can learn more about the broader society in which movements are embedded by asking how activists and the public they seek to engage determine what is within the realm of possibility. I refer to the imagined horizon of possibility as the activist prospectus. To illustrate the importance of prospectus, I draw upon a case study of environmental activism in Samara, Russia. Ethnographic observation and analysis yield insights into subjective perceptions that help explain the weakness of civil society within Russia.