| 珠江三角洲企业营销由粗放型向集约型转变的探讨 |
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| 引用本文： | 段齐昌.珠江三角洲企业营销由粗放型向集约型转变的探讨[J].佛山科学技术学院学报(社会科学版),1998(2). |
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| 作者姓名： | 段齐昌 |
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| 作者单位： | 佛山科学技术学院经济管理分院 |
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| 摘 要： | 珠江三角洲的市场营销在由粗放型向集约型转变中涌现了一些集约型营销搞得较好的企业，具体表现有：善于发现市场机会，扩大市场需求；重视产品高新系列化，提高市场竞争力；重视分销和促销；工商携手、开拓市场；树立社会营销观念，提高企业的知名度和企业形象等
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| 关 键 词： | 集约型营销 市场机会 市场竞争力 企业形象 |
A Probe Into the Shift From Extension to Intension of the Enterprise Marketing in the Pearl River Delta |
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| Duan Qichang.A Probe Into the Shift From Extension to Intension of the Enterprise Marketing in the Pearl River Delta[J].Journal of Foshan University(Social Science),1998(2). |
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| Authors: | Duan Qichang |
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| Institution: | Duan Qichang * |
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| Abstract: | Some enterprises, which do well in the marketing shift from extension to intension, are appearing in the Pearl River Delta. Their specific displays are: being adapt in finding market opportunities and expanding market demands; laying emphasis on the serializing of high quality and new products for the market competitive power; attaching importance to retail and promotion; developing market through cooperation by industry and commerce; establishing the social marketing concept to improve the popularity and image of the enterprise. |
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| Keywords: | intensive marketing market opportunity market competitive power enterprise image |
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