| 旅游顾客价值开发模式研究 |
| |
| 引用本文： | 赵黎明,任凯.旅游顾客价值开发模式研究[J].电子科技大学学报(社会科学版),2009,11(1):15-17. |
| |
| 作者姓名： | 赵黎明 任凯 |
| |
| 作者单位： | 天津大学,天津,300072 |
| |
| 摘 要： | 顾客价值是企业获得持续竞争优势的源泉。根据旅游行业的特征，本文系统地分析了旅游顾客价值、旅游需求与旅游产品的关系，并构建了旅游顾客价值模型。围绕旅游顾客价值的实现，从流程管理的角度分析了旅游企业如何开发旅游顾客价值。
|
| 关 键 词： | 旅游企业 顾客价值 开发模型 开发流程 |
Study on Model of Tourism Customer Value Exploitation |
| |
| ZHAO Li-ming,REN Kai.Study on Model of Tourism Customer Value Exploitation[J].Journal of University of Electronic Science and Technology of China(Social Sciences Edition),2009,11(1):15-17. |
| |
| Authors: | ZHAO Li-ming REN Kai |
| |
| Institution: | Tianjin University Tianjin 300072 China |
| |
| Abstract: | It is recognized that customer value is the key source for enterprises to obtain the sustainable competitive advantage.According to the characteristics of tourism industry,the article systematically analyses the tourism customer value,the tourism requirement and the tourism product,and establish the model of tourism customer value exploitation.Around the achievement of the tourism customer value,the article discusses on how the tourism enterprise exploits tourism customer value from the angle of enterprise ... |
| |
| Keywords: | tourism enterprise customer value exploitation model exploitation process |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
