| 国内外直销问题研究综述 |
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| 引用本文： | 陈钦虹. 国内外直销问题研究综述[J]. 湖南文理学院学报(社会科学版), 2007, 32(5): 97-98 |
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| 作者姓名： | 陈钦虹 |
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| 作者单位： | 集美大学工商管理学院 福建厦门361004 |
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| 摘 要： | 目前,国内外对直销问题的研究除了对直销模式的探讨和直销立法规范的论述外,主要围绕直销人员的动力问题及直销企业的组织发展问题进行。国内未有研究者全面系统地研究过直销问题。从理论上看,国内学者多是借用其他经济学科的相关理论来阐述直销问题。
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| 关 键 词： | 直销理论 营销模式 经济学 |
| 文章编号： | 1672-6154(2007)05-0097-02 |
| 修稿时间： | 2007-07-15 |
On the Research of Direct Selling at Home and Abroad |
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| CHEN Qin-hong. On the Research of Direct Selling at Home and Abroad[J]. Journal of Hunan University of Arts and Science:Social Science Edition, 2007, 32(5): 97-98 |
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| Authors: | CHEN Qin-hong |
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| Abstract: | at present,the research of the theories of direct selling at home and abroad mainly concentrates on the motivation of direct sellers and the development of the direct selling organizations.Up to now,there is now people in China who made a systematic research of direct selling.Theoretically speaking,the scholars in China mainly explain direct selling problems with the help of theories of other economic subjects. |
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| Keywords: | theories of direct selling marketing model economics |
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