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社员对合作社服务需求的优先序及其影响因素——基于江西省农民专业合作社487份调查数据
引用本文:陈江华,;李道和,;刘佳佳,;康小兰.社员对合作社服务需求的优先序及其影响因素——基于江西省农民专业合作社487份调查数据[J].湖南农业大学学报(社会科学版),2014(5):8-14.
作者姓名:陈江华  ;李道和  ;刘佳佳  ;康小兰
作者单位:[1]江西农业大学经济管理学院,江西南昌330045; [2]江西农业大学人文与公共管理学院,江西南昌330045; [3]江西农业大学“三农”问题研究中心,江西南昌330045
基金项目:国家自然科学基金项目(71063009);国家社会科学基金项目(13CJL054)
摘    要:基于江西省11个县市农民专业合作社的487份社员问卷调查数据表明:社员对合作社的服务需求优先序为农产品销售、提供技术与种苗等生产资料、提供资金帮助、提供市场供需信息、提高农产品价格与市场地位。从社员所处村的区域特征、户主个体特征、家庭特征、农产品技术环境特征、社会经济环境特征五方面选取17个变量构建多元Logistic模型分析表明:家庭劳动力个数、主要农产品为粮食作物与养殖类对提供技术与种苗等生产资料的社员服务需求影响显著,农产品技术含量、主要农产品为粮食作物与瓜果蔬菜类对提供市场供需信息的服务需求影响显著,年龄、性别、生产经营规模、农产品投入费用、兼业化程度与资金获取难度对提供资金帮助服务需求影响显著。

关 键 词:农民专业合作社  社员  服务需求  优先序  江西省

Member's demand priority sequence for professional cooperative service and affecting factors: Based on 478 questionnaires of farmers' professional cooperatives in Jiangxi province
Institution:CHEN Jiang-hua, LI Dao-he , LIU Jia-jia, KANG Xiao-lan (1.College of Economics and Management; 2. College of Humanity and Public Management; 3.Research Center for the Development of Farmers, JXAU, Nanchang, Jiangxi 330045, China)
Abstract:Based on the 487 survey data of farmers professional cooperatives' members in 11 counties of Jiangxi Province, the author has studied the priority sequence of professional cooperatives members' the services demand for the farmers professional cooperative, which is providing sales of agricultural products, providing the technical and seedlings production, providing funds to help, providing the market supply and demand information, improving the price of agricultural products and market position. And analyzing the affecting factors through selecting 17 variables from the individual characteristics, family characteristics, agricultural products and technology environment, social economic environment characteristics to establish the multivariate Logistic model. The results show that: the number of family labor and the main type of agricultural products which are food crops and breeding products have significant influence on the demanding service that providing the technical and seedlings production. The technical content of agricultural products and the main type of agricultural products which are food crops and fruits and vegetable have significant influence on the demanding service that providing the market supplying and demand information. Age, gender, the scale of agricultural production, agricultural products costs, diversified industry degree and the difficulty of getting capital have significant influence on the demanding service that providing funds to help.
Keywords:professional farmer cooperatives  member  service demand  priority  Jiangxi Province
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