| 英语商标名称的汉译 |
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| 引用本文： | 李向红.英语商标名称的汉译[J].河南工业大学学报(社会科学版),2011,7(4):108-109,124. |
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| 作者姓名： | 李向红 |
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| 作者单位： | 河南工业大学外语学院,河南郑州,450001 |
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| 摘 要： | 举例说明英文商标汉译时应注意其所蕴涵的文化内涵，从音译、谐音取译法、意译、转译、改译和音意译兼译等方面探讨了英文商标的汉译方法。
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| 关 键 词： | 翻译 商标 文化 |
THE TRANSLATION OF ENGLISH TRADEMARKS INTO CHINESE |
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| LI Xiang-hong.THE TRANSLATION OF ENGLISH TRADEMARKS INTO CHINESE[J].Journal of Henan University of Technology:Social Science Edition,2011,7(4):108-109,124. |
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| Authors: | LI Xiang-hong |
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| Institution: | LI Xiang-hong(School of Foreign Languages,Henan university of Technology,Zhengzhou 450001,China) |
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| Abstract: | The paper discusses some ways of Chinese translation of English trademarks such as transliteration, literal translation, paraphrase and complementary translation through variuos examples. It also deals with the cultural factors involving in trademark translation. |
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| Keywords: | translation trademark culture |
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