农村传媒生态环境建设策略研究——基于吉林省四平地区农村传媒状况的调查分析

信息时代大众传媒高速发展，媒介在社会政治、经济、文化建设中起到了不可替代的作用。在这样的形势下，我国农村大众媒介的接触情况仍不乐观，农村传媒生态的良性发展环境还有待进一步建设。本课题通过对吉林省四平地区农村传媒受众接触情况及传媒环境的抽样调查分析和研究，总结农村传媒生态存在的问题。提出相应对策，有益于优化农村传媒生态，使大众传媒在新农村建设中发挥更大的作用。

Strategy of Media Ecology Environment Construction in Rural Area of China ---Based on Survey and Analysis on Siping in Jilin Province

In the information age, the mass media has achieved rapid development, and the media also plays irreplaceable role in the development of politics, economy and culture of the society. Under such circum- stance, the contact situation to the mass media in rural area in China isn＇t optimistic, and a healthy environment for the development of rural media ecology remains to be further construction. Through sampling investigation and analysis on the contact situation of rural audience and media environment in Siping area of Jilin province, the re- search summed up the problems existed in the rural media ecology and put forward the corresponding counter- measures, which is beneficial to the optimization of rural media ecology, and make the mass media to play a greater role in the new rural construction.