驰名商标的认定归属权在跨国保护中的适用与例外

随着中国加入世界贸易组织进程的加快和全球经济一体化格局的形成,驰名商标的跨国保护问题显得日益重要。驰名商标一词最早出现在《巴黎公约》中,但《巴黎公约》并没有对其做出明确的规定,因此,各国对驰名商标的认定和保护措施各不相同,相应地在理论界产生了争议。从驰名商标认定归属权的法律渊源看,对驰名商标的认定归属权在跨国保护中的适用与例外应做深入的分析,在跨国保护中驰名商标认定权重新归属有其必要性和可行性,完善驰名商标认定权的重新归属具有一定的现实意义。

Transnational Protection of Ownership of Well-known Trade Marks:Application and Exceptions

With the quickening process of acceptance of China into WTO and the setup of globalization economy transnational protection of well-known trade marks has received more attention. "Well-known trade marks" first appeared in Paris Pact but not clearly defined. Since then, various protective policies or measures have been developed by different countries, resulting in disputes over the protective theories. This article is meant to analyze the application and exceptions in designation of ownership of welLknown trade marks. The necessity and feasibility of this issue are discussed and suggestions concerning perfection of these ideas are proposed.