微博传播中个体道德判断研究——基于社会直觉论视角

在微博传播中，个体成为信息传播唯一的“把关人”，被提升到空前重要的位置。一旦个体道德判断出现偏差、道德行为失范，基于微博独有的裂变式与多中心式传播模式，其所产生的负效应将会迅速蔓延，给现实社会生活带来严重的干扰。因此文章将基于社会直觉论中关于个体道德判断的相关理论，从道德的来源及道德判断的工作模式，对公民微博传播中道德判断的五种基本道德议题、基本特征及“熟人社会”对个人道德判断的影响进行理论探讨，以求相对性排解微博传播中道德失范问题。

Study on Individual Moral Judgment in the Dissemination of Micro-blog:Based on the View of Social Theory of Intuition

Individual is the only gatekeeper of information spreading, which has been promoted to a most important position. Once the individual errors occurring in moral judgment and moral behavior anomie, the resulting negative effects will spread rapidly, and make serious interference to realistic social life based on the unique fission and mul- ticenter type transmission mode of micro-biog. So this article will make a discussion about the influence of five basic moral issues, basic characteristics and ＂acquaintance society＂ on individual moral judgments, to solve the problem of moral anomie in the micro-blog dissemination, from the source of the ethical and moral judgment work mode, based on the theory of social intuition about individual moral judgment related theory.