| 从品类管理角度浅析超市商品陈列 |
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| 引用本文： | 吴崑.从品类管理角度浅析超市商品陈列[J].北京市财贸管理干部学院学报,2008,24(2):16-19. |
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| 作者姓名： | 吴崑 |
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| 作者单位： | 北京财贸职业学院工商管理系,北京,100010 |
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| 摘 要： | 在超市经营过程中，良好的商品陈列不仅可以方便、刺激顾客的购买，而且可以提高企业与品牌的形象。要做到科学艺术地商品陈列，应遵循品类管理的原则，在陈列中重点考虑商品的品类角色、商品的相关性、消费者的购买决策过程、消费者人文特征四方面因素。
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| 关 键 词： | 商品陈列 品类管理 磁石点 黄金线 |
From category management angle to analysis layout with supermarket |
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| WU Kun.From category management angle to analysis layout with supermarket[J].Journal of Beijing Institute of Finance and Commerce Management,2008,24(2):16-19. |
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| Authors: | WU Kun |
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| Abstract: | Not only in the supermarket management process,the good commodity exhibition may convenient,stim- ulate customer's purchase,moreover may enhance the enterprise and the brand image.Must achieve the scientific artistic commodity exhibition,should follow the category management the principle,in exhibition key consideration commodity category role,commodity relevance,consumer's purchase decision-making process,consumer humani- ties characteristic four aspect factors. |
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| Keywords: | commodity exhibition category management magnet spot yellow gold thread |
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