互联网嵌入、社交主动性对返乡创业者社会网络的影响

重塑社会网络是返乡创业者获取创业信息与资源的关键。文章从互联网嵌入程度及社交主动性着手探讨对返乡创业者社会网络的影响，以返乡创业者社交主动性为调节变量，构建概念模型并对225位返乡创业者样本进行实证检验。研究表明，返乡创业者互联网联系度及匹配度越高、社交主动性越强，越会促进返乡创业者社会网络的拓展及网络关系的维系，而互联网牺牲感对返乡创业者的社会网络起负向作用；返乡创业者的社交主动性在互联网嵌入与社会网络间起正向调节作用。 

The Impact of Internet Embedding and Social Initiative on the Social Network of Returning Entrepreneurs

Rebuilding social networks is the key to obtain entrepreneurial information and resources for returning entrepreneurs.This paper explores the impact of the degree of Internet embedding and social initiative on the social network of returning entrepreneurs,using returning entrepreneurs’social initiative as the moderator,building a conceptual model.Based on a sample of 225 returning entrepreneurs,this paper has an empirical test.The results show that:the higher of the degree of internet connection,matching,and social initiative of returning entrepreneurs,the more they will promote the expansion of social networks and the maintenance of network relationships,but the internet’s sense of sacrifice will have a negative effect on the social networks of returning entrepreneurs;social initiative plays a positive regulatory role between internet embedding and social networks.