论当代大学生媒介批判意识的培养

媒介批判意识是受众主体性的表现,强调受众接触和处理大众传播媒介信息时保持独立思考的习惯,主要是指其使用信息的主动意识和主动权.当代大学生是未来社会文化精英的受众群体之一,也是信息时代新媒介素养教育的主体,新媒介素养教育的核心就是培养大学生媒介批判意识,以增进其对各种传媒知识的主动认知,学会用批判性思维去接收及分析新传媒的讯息,做自主的受众.

On How to Cultivate Media Critical Consciousness of Contemporary College Students

Media critical consciousness is the representation of audience independence and initiative,and it emphasizes that the audience should maintain independent thinking when they contact and deal with the mass media information.The core of the new media literacy education is cultivating contemporary college students' media critical consciousness to enhance their knowledge of media awareness of the initiative,to use critical thinking and analysis of new media to receive the message and to be their own master.