网络新技术、新应用与电子商务生态化治理

云计算、大数据等网络新技术挑战了以有限资源为基础的物权和知识产权制度。CtoB模式的出现,对产品责任制度提出了挑战。网络新技术与新应用提出的挑战使电子商务进入到生态化治理时代。政府治理是电子商务生态化治理的重要一环,为适应电子商务生态化治理的需要,政府应改变现行的监管思路和方式,重新定位自己的角色,积极开展消费者教育。

New Technologies and Applications of Network and Ecological Governance of E-commerce

New technologies of the network such as cloud computing and big data challenge the property rights and intellectual property system that are based on limited resources.The business model of CtoB has challenged the system of product liability.The challenges of new technologies and new applications have called for the ecological governance of E-commerce.Government management is an important part of ecological governance of E-commerce.To adapt to the ecological governance of E-commerce,the government should change the existing regulatory concepts and methods to redefine its roles and actively carry out consumer education.