| 丹东温泉旅游开发的SWOT分析及对策 |
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| 引用本文： | 赵爱华.丹东温泉旅游开发的SWOT分析及对策[J].辽东学院学报(社会科学版),2011,13(4):58-62. |
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| 作者姓名： | 赵爱华 |
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| 作者单位： | 辽东学院旅游管理学院,辽宁丹东,118001 |
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| 摘 要： | 近年来,温泉旅游已经成为继山水风光、大型游乐场、度假村、主题公园、城市观光后我国又一新兴的旅游主题。丹东有着良好的区位优势,丰富的旅游资源和便捷的交通网络,但是目前最吸引外地游客的旅游产品还是观光旅游产品,而很少有真正留得住游客的休闲度假旅游产品,丹东温泉旅游的发展就可以很好地弥补这一缺陷。笔者采用SWOT分析方法,对丹东温泉旅游开发的优势、劣势、机遇和威胁进行了客观分析,并提出开发的相应对策,为丹东旅游业的发展做出贡献。
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| 关 键 词： | 温泉旅游 丹东 SWOT |
Development of Hot Spring Tourism in Dandong：a SWOT-based Analysis |
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| ZHAO Ai-hua.Development of Hot Spring Tourism in Dandong：a SWOT-based Analysis[J].Journal of Liaodong University :Social Sciences,2011,13(4):58-62. |
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| Authors: | ZHAO Ai-hua |
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| Institution: | ZHAO Ai-hua(College of Tourism and Hospitality,Eastern Liaoning University,Dandong 118001,China) |
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| Abstract: | Recently,hot spring tourism has thrived in sequence of various types of tourism such as natural scenery,large amusement park,holiday resort,theme park and city sightseeing.Dandong has a favorable regional location,rich tourist resource and convenient comm |
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| Keywords: | hot spring tourism Dandong SWOT |
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